| Integrating success.

Denim Fleur

It is a sunny spring day in the Westland. At the Denim Fleur nursery, hard work is underway. The harvest of fully grown chrysanthemums is in full swing. Bundles of flowers move quickly onto the conveyor belt. The yield is strong: colorful and robust chrysanthemums. Owner Jeroen Immerzeel proudly talks about his nursery: “Denim Fleur is unique in cultivating special chrysanthemum varieties. We process and handle them with the utmost care and precision.”

Location:

‘s-Gravenzande, Netherlands

Crop:

chrysanthemums

Surface (m2):

17,000 m² expansion

Installation:

Electrical engineering, water engineering, Airmix, automatic tray filler

Realisation:

2024

Denim Fleur and the collaboration with Stolze

Denim Fleur wanted to expand its existing greenhouse with 1.7 hectares of new construction. This new facility needed to be technically integrated both in water systems and climate control with the existing installations. Due to our long-standing relationship, Jeroen asked Stolze to submit a proposal that included a water technology plan, an electrical engineering plan, and a full LED lighting installation.

After a smooth preliminary phase, Stolze delivered and installed several systems: a new water unit, an expansion of the Priva climate computer, an Airmix system for ventilation and dehumidification, and a grow-light installation for the LED modules.

“Werner knows everything about it”

Construction began in 2023 and faced some delays due to heavy rainfall. This required considerable creativity and teamwork, especially regarding planning. During construction meetings, Stolze contributed ideas and collaborated effectively. Jeroen explains: “They brainstorm together to make sure everything fits perfectly. Project manager Werner knows everything about it. Every wire and every bolt you see was thought out in advance.”

High quality from day one

Jeroen Immerzeel shares that he is proud of the end result: “A beautiful greenhouse and chrysanthemums of high quality. While it can normally be challenging to achieve the desired quality in the first few cycles, Denim Fleur achieved high-quality chrysanthemums from day one.”

Service and maintenance

Although the project has been completed, Stolze remains in regular contact with Denim Fleur regarding maintenance of the older greenhouse areas, or the optimization of the lighting control, which is still being fine‑tuned. We don’t stop until everything functions perfectly. As usage insights grow and practical experience increases, additional improvement points naturally emerge along the way.

Stolze: the versatile partner

Jeroen recommends Stolze to fellow growers. “I can’t think of any other company with such a broad range of knowledge and solutions for greenhouse horticulture. For future expansions, I will certainly choose Stolze again.”

Water Technology Installation

The water unit was designed to supply both the new greenhouse and the existing one. The automatic tray filler ensures precise dosing of liquid fertilizers. This water-technical solution guarantees efficient irrigation and nutrient distribution.

Climate Technology

Ventilation system – Airmix by Van den Ende Group Greenhouse Fans
This system enables controlled ventilation and dehumidification of greenhouse air, even with closed screens, with the aim of achieving an optimal greenhouse climate. Stolze supplied and installed the full Airmix system.

Priva Climate Computer
To control the four new greenhouse sections within the same environment, the Priva climate computer was expanded and updated. The system regulates temperature, humidity, lighting and CO₂ levels in detail, ensuring a stable growing environment.

Grow Light Installation

We supplied the complete installation required to connect and control the LED fixtures. For this, we used the SLS Premium system and our in‑house‑built lighting panels. The prefab cable harnesses developed by Stolze ensure that installing grow lights inside the greenhouse is faster, more efficient, and more reliable.

The LED fixtures are dimmable via Priva and can be controlled through multiple channels, allowing for varied light recipes and intensities. The installed lighting system provides a light output of 200 micromoles.

Stolze offers a wide range of solutions, tailored to each specific project. We combine experience with expertise and collaborate closely with the grower. Curious to find out what we can do for you? Feel free to contact us!

 

Do you have any questions or would you like to know more about our projects?

“I can’t think of any other company that is so versatile in its knowledge and solutions for the greenhouse horticulture sector.”

Jeroen Immerzeel

Owner Denim Fleur

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